FinalPrice
Designing a landing page and campaign visuals for a service that guarantees the best available prices on travel bookings.
For FinalPrice, I worked on two main areas: creating a landing page that explains the product’s value to users and developing a campaign toolkit for partner banks promoting the service to MasterCard Business cardholders.
The landing page was designed to clearly present the core value of the platform. Despite the product and business already existing, the project had very little established visual material. I developed the content structure, page layout, and the visual language of the page, including a system of AI-generated key visuals and infographic illustrations.
Key visuals created an emotional context around family travel and holidays. Secondary infographic graphics were used to explain how the service works, and the combination of primary and secondary visuals helped make the landing page visually rich and easy to understand.
For the campaign, I developed the “Busy People” concept, portraying small business owners navigating travel environments such as airports, hotels, and train stations. The visuals connect the everyday reality of business travel with the benefits provided by FinalPrice.
AI imagery exploration and iteration process
Iter #96
Iter #127
Iter #163
Iter #188
Iter #241
Iter #456
Iter #552 (AI upscale and refinement)
I also created a toolkit for partner banks, including templates and guidelines for leaflets, social media posts, banners, and email campaigns.
The result was a clear product presentation and a practical campaign system that allows banking partners to promote the service consistently across channels.
Let’s Work Together!
Interested in collaborating? Feel free to reach out.