Easygenerator
A B2B e-learning platform that enables organizations to create and distribute training content at scale.
I redesigned Easygenerator's website to modernize its visual language and introduce structural clarity. The previous version reflected an earlier stage of the company, with weak hierarchy, fragmented guidelines, and heavy reliance on raw product screenshots that added visual noise.
The challenge was to create a coherent, contemporary presence while the product itself was still evolving and not ready for a full redesign. As with many B2B SaaS platforms, there was little inherently visual material to communicate value.
I introduced clearer hierarchy and page structure, replaced screenshot-heavy storytelling with curated interface representations, and built a controlled workflow for generating consistent, non-stock visuals. This shifted the site away from generic SaaS aesthetics toward a more distinctive and scalable visual system.
The result was a cleaner, more confident brand presence and a foundation for future rebranding and product evolution.
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